Tag Archive for 'career advancement'

Rounding Up the Best of the Week: 9/6 Edition

Here are some of the most interesting and helpful articles I stumbled across this week:

Did I miss anything that you thought was interesting?

Inspiration strikes like lightning and fades like thunder.

I don’t think I have taken a vacation without coming back having thought up the next great web app or startup company. It never fails. I will be hiking up some peak in Mammoth Lakes or drinking a beer or cup of coffee in a foreign town. As I reach the apex of my caffeine or oxygen high, inspiration strikes. My mind is moving a million miles an hour. Thoughts of how, where, when and who are either clouding my judgment or sparking a creative firestorm.

Continue reading “Inspiration strikes like lightning and fades like thunder.” »

Get a grip on your online self.

Before we move further with developing your own website you should take a few minutes to figure out what you already have online. You probably have multiple accounts across multiple websites, possibly with different names, emails and monikers. Some of this is okay and is probably a good idea but you might not want your personal Facebook coming up when an employer searches you out.

Continue reading “Get a grip on your online self.” »

How to setup Google Reader

Finding it hard to keep up with your industry or break into a new one? Blogs can be a great solution and I am going to show you a great way to easily follow a number of blogs from different sources all in one place.

Continue reading “How to setup Google Reader” »

6 Steps in purchasing a product and how they relate to your job search

Lets deviate a little bit from the step by step process of getting your resume website online and discuss yourself as a product and your potential employer as a consumer.

Consumers usually follow a few steps in the process of research and purchasing a product, the product being you.

1. A product is presented to the consumer in some way, making the consumer aware of it.
2. The interested consumer seeks more information on the product.
3. The consumer makes comparisons to similar products in an effort to get the best product for their needs.
4. Consumer decides on a product and proceeds with purchase.
5. Consumer purchases the product.
6. The consumer then evaluates the product.

How does this relate to you and your job search? Well, you are the product being presented to the consumer or employer. Providing your employer with an online resume website is giving the employer all the information they need to research you, like they would do with a product. From there they can do their research, compare and hopefully make the conversion which would be hiring you. There is a good chance that your potential employer will already have a hardcopy or emailed copy of your resume but having your resume online on your website will help in broadening your potential connections.

You have to view yourself as a product which is being presented to a consumer. Having an online presence will help strengthen yourself as a brand rather than just another faceless resume in a pile. The easier your information is available to an employer the better. Imagine trying to research a product online that you want to buy and finding no information about it on the internet.
What kind of message is that sending?

Let’s review:

  • View yourself as a product.
  • Keep in mind the 6 steps consumers use when they want to purchase a product and how that relates to you and your potential employer
  • Use your online resume to help develop yourself as a brand


Picture of Convict Lake in Mammoth

Convict Lake

Domain Names!

Now that you have decided make yourself standout and get a presence online you have a few things you need to take care of. A couple of these steps will involved spending a little bit of money ($10-$60) and the rest is up to you to be creative!.

Let’s first discuss web domain names. Your domain name is going to say a lot about you and how you are trying to present yourself. There is not any “right or wrong” when it comes to domain names. It is a matter of “is it right for me?” or “wrong for me?” There are a few tips that you can use when trying to narrow down your domain name.

You want your domain name to be representative of who you are and what you do. If you have a company and are trying to promote that company then you would want to use your company name for the domain name, such as www.yourbusiness.com. If you are aiming for a resume style web page, using your real name is a great idea. Of course, web domains are a hot commodity these days and not everything is still available. If you have a common name like Steve Smith or Jessica Jones there is a good chance that domain is already in use by someone else. I was lucky enough to score www.alexanderramadan.com even though I initially wanted to use my shortened name. You will have to be creative in some cases. You can try adding a word or a number but make sure that word or number have something to do with you or what you do. If I could not have gotten my real name I might have gone with alexramadanmarketing.com or something to that effect.

Another thing to keep in mind when figuring out your domain name is the length of the domain. Your domain name needs to be short, memorable and impact-full. Using your name is a good idea because it is unique and creates cohesiveness between all your marketing materials like your business card, resume, website, twitter etc. If you have a really complicated name that involves difficult spelling or dialect you might want to consider shortening it to make it more easily memorable.

This brings me to cohesiveness with your domain name. This might seem like a topic I would discuss later on when you already have materials to work with but that is exactly the opposite. From the very beginning you should keep cohesiveness in mind and a main concern. You need to keep everything under the same umbrella, by that I mean, you need to have a cohesive bundle of all your materials that are available to potential customers or employers. A potential employer should be able to search your name, or go to your website and find everything they need to find there and everything with the same name. Try to avoid having one nick name for twitter, Facebook, Myspace, Linkedin, your website, and your blog. This creates fragmentation and weakens your brand. It becomes difficult for viewers to keep track of who they are following and reading about. If you already have certain things in place, like a Twitter, do your best to create some sort of cohesion between it and your website.

Create a list of 5 domains that you would like to use and number them, from most desirable to least desirable. Then log onto a domain registrar and check the availability of each domain. You can use Godaddy if you like but there are plenty of others which I will include in this post. You will be prompted to choose between a .com, .net. org, .info and about 10 other types of domains. Generally you want to get a .com as it is the most reputable and known. Next of course would be a .net but you can always use a .org if you are an organization.

Once you have come up with that brilliant domain name and find that its available you will need to purchase it from a domain registrar online. Most of the time you can purchase it from the domain registrar where you checked its availability but there are hundreds of them out there and they all have similar pricing but do some research on the practices of the registrar. As with any business, there are some less reputable dealers out there.

Your domain should cost you about $10 for a year or so but feel free to purchase it for more that a year. Remember that if you only purchase it for a year, once that year is up the domain will become available for someone else to buy and you could lose a lot of hard work. If you do not want to purchase for multiple years upfront be sure to set an auto-renew feature in your settings.

So, remember these tips and you should be golden:

* The little monetary investment will be worth it
* Keep the domain name relevant to what you are trying to present
* Keep it short and memorable
* Check the availability of the domain
* Aim for a .com over anything else
* Purchase for multiple years or set an auto renew!

Reputable domain registrars:

* Millennium Systems, Inc.
* Godaddy
* Blue Host
* Wild West Domains

Which way to go with your domain name?

Do you have a website?

Do you have a website? Not a Myspace or Facebook page, not even a Twitter or Linkedin account. I mean a full fledged www.yourname.com. No? Okay, read on.

Continue reading “Do you have a website?” »

Welcome to Zan Marketing, your best first move.

You’ve just receive word that you are all set to graduate or worse, you just woke up the day after all the graduation parties and you are wondering what your first move should be in scoring a job. This next move can be critical to how you start your chosen career.

Your first steps to post college or high school employment will probably consist of the creating or updating your resume, job searching, resume submitting, interviewing and then, hopefully, a job offer. While these steps are vital and mandatory, there are a few other moves and tactics you can implement to help facilitate your job search.

In this blog I will cover these “other” steps you can take to set yourself a part and give yourself the edge on your competition.

You can also follow me on Twitter or check out my Resume Site

Alex in Joshua Tree NP