Please? Thank you? Have a nice day?
When was the last time you heard these in a grocery store, department store or restaurant? Odds are you have probably heard them more in the last year than you have in the last decade.
The reason? The stores have to. They are in need of your business and desperate for your loyalty. They need you to come back over and over and tell your friends about how great of an experience you had.
Never before have businesses been so willing to lower prices to undercut their competition, which has led to price not always being the final deciding factor when it comes to someone making a decision where to buy something.
The experience you have while shopping or dining plays a large role in whether you will return to one establishment over the other, regardless of price. Many factors go into the experience you have at a store but none is more important than customer service.
The quality of service given is enough to sway a current purchase decision and, most likely, a future purchase decision. They’ve already got you in the store, all they have to do is keep you there and make you leave with something.
I know I have a preference in stores, and its not about the price. It’s about how knowledgable and friendly the staff is. These business have earned a lot of my money over the years and will continue to do so, as long as the service and experience stay the same.
When it comes time to purchase something, what is more important, experience or price?